Willingness to Pay
A consumer’s willingness to pay is the maximum amount they are willing to pay for a good or service. It reflects the perceived value of the good or service to the consumer.
It’s also a component of the value stick model.
A consumer’s willingness to pay is the maximum amount they are willing to pay for a good or service. It reflects the perceived value of the good or service to the consumer.
It’s also a component of the value stick model.