Strategy Alignment Model

aka “Strategy Triangle” is only an Ivey thing.

One of the models used in HBA1 Strategy Course:

Purpose

The idea behind this model is:

1. there are some Company Goals I want to achieve
2. To achieve these goals, I want to provide Value
3. In order to do these things, I need to do some Activities
4. As well, my product needs to be able to fit with my consumers or the market

TL;DR if my activities create a product that fits with my market and can effectively create value, then I have alignment with my goals.

Details

Core Activities

We can list out core activities of most firms as:

• Inbound Logistics
• Operation/Service Execution
• Outbound Logistics
• Marketing
• Service